BRIEF: Develop a global communication platform to further strengthen the brand within EF's core target group 16-24 year olds.
IDEA: How do you learn a language? It’s not just about remembering new words. It’s about FEELING them:
IDEA: How do you learn a language? It’s not just about remembering new words. It’s about FEELING them:
while you are exploring new places, making new friends and experiencing moments you’ll never forget.
At EF International Language Centers you’ll LIVE THE LANGUAGE around the clock like a local.
At EF everything is a language lesson - even our marketing communication.
At EF everything is a language lesson - even our marketing communication.
MICRO SITE: A micro site with 8 inspiring short films from EF's destinations function as the "hub" for the main campaign.
8 X SHORT FILMS: Two of the 8 short films. Check out the others at EF.com
SOCIAL MEDIA: At Facebook you could learn a new english word every day. EF’s 500K Facebook community shared the daily word in their local language as well. So, the ambitious ones learned each word in up to 25 languages.
EMAIL & EF.COM: Even EF's promotions became a language lesson.
